The Aquarium and its visitors greatly contribute to the vitality of the Monterey Bay community. We also collaborate with other businesses and organizations around the region with the shared goal of helping all of us thrive.

Monterey Bay Aquarium Guest & Community Highlights Report 2016

Our annual Guest & Community Highlights report provides a quick, revealing look at our visitors—who they are, where they come from, and their social media habits. It details the key facts and trends from the Aquarium's guest surveys and related market research data, as well as results from our national digital marketing campaign.

The report also shares a brief overview of the many contributions that Aquarium staff and volunteers make to the local economy and coastal environment.

Did You Know?


of Aquarium visitors said they learned something new during their visit


of Aquarium visitors were inspired to consider action on behalf of ocean conservation

Previous Reports: