TwoXSea and Fish.
Kenny Belov is co-owner of the restaurant Fish. in Sausalito, California, and founder of TwoXSea, a seafood business that buys directly from fishermen who support healthy fisheries and use only the highest standards of catch methods. Kenny was born in Moscow, Russia, and his family moved to the United States when he was five years old. At age 17 he was introduced to the world of ocean fishing in Florida, and has been an avid fisherman and environmental advocate ever since. After moving to San Francisco in 1996, Kenny brought his tremendous passion to SalmonAID, a nonprofit dedicated to restoring rivers, wild salmon species and the communities that depend on them for survival. He insisted that each restaurant providing food at SalmonAID take a pledge that they would never serve farmed salmon again. From this, Fish or Cut Bait, an educational initiative about seafood sustainability, was born. As co-owner of the restaurant Fish. in Sausalito, Kenny's commitment to local fishermen and true sustainability has created a unique entity combining waterfront dining with an ongoing commitment to consumer education. In 2009, he launched TwoXSea.